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I am a Journalist-turned-Software Engineer. I love coding and the associated grind of learning every day. A firm believer in social learning, I owe my dev career to all the tech content creators I have learned from. This is my contribution back to the community.
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📖 Introduction In modern AI applications, communication between clients and tools isn’t always as simple as calling an API. The Model Context Protocol (MCP) provides a standardized way for clients to exchange information, invoke tools, and maintain ...
If you’re curious about how to build an intelligent agent using Model Context Protocol (MCP), you’re in the right place. In this post, I’ll walk you through how to: Create an MCP Server using FastMCP Expose a tool that calculates BMI Build a Clien...
In our previous tutorial, we built a restaurant customer support chatbot using OpenAI's Agents SDK. In this follow-up, we’ll explore guardrails—a critical feature that enhances AI chatbot safety and reliability. What Are Guardrails in AI Agents? Guar...
Video https://www.youtube.com/watch?v=UPBMkFSJdBI The Problem at Hand Uber's data platform processes approximately 1.2 million interactive queries monthly, with 36% of these coming from the operations organization. This group—comprising engineers...
Video https://www.youtube.com/watch?v=FgRGwnpd2HY Google's recent white paper on "Agents" has created quite a buzz. The paper explores the concept of AI agents and delves into their architecture and potential. Let's break down what this white paper...
I am Zahiruddin Tavargere (Zahere). A social-learner, here to learn, share and grow with the tech community.
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I am Zahiruddin Tavargere (Zahere). A firm believer in social learning, I owe my dev career to all the tech content creators I have learned from - this is my contribution back to the community.
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Improving web performance is not always about fixing problems that already exist.
Sometimes, proactive performance optimization can help prevent problems from occurring in the first place.
Businesses and organizations can take a proactive approach to performance optimization in order to improve the user experience, increase scalability, save time and resources, and future-proof their websites.
This can be especially important for websites that experience high levels of traffic or usage, or that are critical to the business or organization's operations.
One company that has seen the benefits of proactive performance optimization is Rakuten 24.
credit: web.dev
By investing in Core Web Vitals (CWV) and other performance optimization strategies, Rakuten 24 was able to increase revenue per visitor by 53.37%, conversion rate by 33.13%, and improve the overall user experience of its website.
Let's understand Rakuten 24's experience with proactive performance optimization and how it has helped drive business success.
We'll also explore some of the key benefits of proactive performance optimization and how other businesses and organizations can adopt a similar approach.
Let's look at their current CWV assessment first (as on Jan 10th 2023).
According to Google, The Cumulative Layout Shift measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.
They have some work to be done here in terms of improving the overall user experience, but let's understand what they did to increase revenue and conversion.
Eliminate render-blocking resources
Split code and use dynamic import()
Split all content into separate parts and lazy load below-the-fold HTML files
Using Resource hints
<script> tags and establishing early connections to important origins (Resource hints such as dns-prefetch, preconnect, and preload)Lazy load below-the-fold images
By implementing the above techniques and some more, Rakuten 24 ran an A/B test focused on optimizing Core Web Vitals and related metrics, and saw an improvement of:
53.37% in revenue per visitor.
33.13% in conversion rate.
15.20% in average order value.
9.99% in average time spent.
A 35.12% reduction in exit rate.
Overall, proactive performance optimization is an important aspect of maintaining and improving the performance and user experience of a website.
By taking a proactive approach, businesses and organizations can ensure that their websites are fast, reliable, and able to handle increased traffic and usage over time.
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